Enya Umanzor

Background

Enya Umanzor is popularly known as Enjajaja, which is a staple name in the content creation world. Her charm, charisma, and witty nature have won the hearts of many all over the world, gaining her a huge following on social media. Her loyal followers, the numbers of which increase daily, relate to her creative approach to concepts such as makeup and fashion. Umanzor was born in Miami, Florida on January 22, 1999. She has four siblings, Dontae, Sophia, Natalie, and Leo who she was raised with. On November 20, 2013, she posted her first video on Vine and called it, “This Fandom.” With time, she gathered a massive following of 500,000 on the platform before it crashed and she moved to Youtube.

She started her Youtube channel in May 2014, where she would talk about her school life and her family. Her first makeup video was in 2016, where she shared her day-to-day look. The video got over 1.2 million views and this encouraged her to continue creating beauty-related content. Her recent videos, “Buying my best friend a million-dollar outfit” and “eczema inspired makeup! Hehe” have over 200,000 views and 300,000 views respectively and this places her amongst the most popular Youtubers of her generation. Her makeup rants, comedic satire, and day-in-the-life-of vlogs keep people glued to her content and always coming back for more.

Umanzor later signed with A3 Artists Agency. This was mainly for her acting career after she got featured on “Stuck,” a Brat series, as the leading role, Fiona. The pilot episode gathered roughly a million views on Youtube and is about a high school student who finds herself going through the same day over and over. She also features in the Youtube series, “Field Trip,” which she wrote and produced for the youth entertainment company, Kyra T.V. Umanzor has teamed up with co-host Drew Philips to kickstart a podcast titled, “Emergency Intercom.”