The Monday after the Big Game is known for being a major “sick” day, with 16+ million people estimated to call in “sick” from work this year. So, this Monday, Feb. 12, Hellmann’s is inviting everyone, including those not going to work, to get to work fighting food waste by closing their laptop and opening the fridge. Simply put, Hellmann’s is sick … of food waste.
The #1 selling mayonnaise brand declares a new holiday the day after the Big Game: Sick of Food Waste Day.
This year, every fan who posts to TikTok or Instagram Reels tagging @hellmannsmayonnaise, #SickOfFoodWasteDay, and #Sweepstakes on Sick of Food Waste Day has the chance to win a trip to New Orleans this time next year*.
The lucky winner will also help next year’s Big Game food recovery efforts alongside Hellmann’s partner, Food Recovery Network (FRN), one of the largest student-led movements fighting food waste to end hunger in America.
So, let’s Make Taste, Not Waste.
Please visit: www.hellmanns.com/us/en/sickoffoodwaste for recipes to inspire your post-game day eats and to learn more about Sick of Food Waste Day.
NO PURCH NEC. Open to 50 US & DC, 18+. Ends 3/12/24. Rules: https://hellmanns-com-uat-aemcs.unileversolutions.com/us/en/sick-of-food-waste-day-sweepstakes-rules.html
Sick of Food Waste Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | February 10 | Monday |
| 2026 | February 9 | Monday |
| 2027 | February 15 | Monday |
| 2028 | February 14 | Monday |
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