Lego Day – January 28, 2025

U.S.

Timeline
Importance
Celebrate

The colorful plastic bricks known as Lego have entertained children (and adults) around the world for nearly 70 years. Lego is used to make toy buildings, vehicles, creatures, machines, anything imaginable — and they can be taken apart and put back together as often as you’d like. That means endless creative play. National Lego Day, on January 28, celebrates these incredibly ingenious and enriching toys.

Lego Day timeline

2017

Lego became the World's Most Powerful Brand

Brand Finance, a business consultancy group, announced Lego had surpassed Google, Nike, Ferrari, and Visa to claim the top spot.

1949

Lego bricks introduced

The Lego Group began manufacturing the now-iconic bricks using an injection mold machine it had recently purchased.

1932

Lego company founded

Ole Kirk Christiansen, a carpenter from Billund, Denmark, founded the Lego company to manufacture wooden toys.

Lego Day Activities

Build a Lego toy
Dust off your old Lego set — or use your kids' — and tinker around for a while. It's good for relaxation and mental stimulation. Lego even sponsors corporate retreats for adults.
Plan to visit a Legoland theme park
They're located in Carlsbad, California, and Winter Haven, Florida. There's also a Legoland Discovery Center in Tempe, Arizona. If you're looking for more of a day trip, you can visit one of the 132 Lego retail stores across America.
Watch on the big (or small) screen
The Lego Movie (2014) scored 96 percent "fresh" on Rotten Tomatoes, with many praising the movie's irreverent tone and colorful action. The sequel, The Lego Movie 2: The Second Part, was released 5 years later in 2019. You can also head over to YouTube and watch a Lego creator build breathtaking structures.

5 Startling Facts About Lego

Each Set Contains Trillions of Combinations
Two eight-pipped Lego bricks can be combined 24 different ways. The number goes up exponentially with the addition of other bricks; only six of the same bricks can be combined in over 900 million unique ways.
Lego Is The World's Largest Tire Manufacturer
Lego makes 400 million tires a year for its various vehicles, far outstripping any real-life tire maker.
A Man Made A Real House Out of Lego
The UK's James May built a house out of 3.3 million bricks. It contained a working toilet, shower, and bed.
There's A Surprising Reason Behind Minifigure Design
That iconic hole in the head of a Lego minifigure is not there, as many of us suspected as kids, so you can attach a head to a brick. It's there so a child can continue to breathe in case he or she accidentally swallows it.
Lego Are A Perfect Fit
The injection molds used in creating Lego have tolerances of less than two micrometers — meaning that today's Lego still fit perfectly with those from 60 years ago.

Why We Love Lego Day

Lego is good for the mind
Research suggests that Lego and other construction toys can improve a wide range of mental aptitudes in young children, such as spatial intelligence and hand-eye coordination. (It should be noted that Lego is intended for kids old enough not to swallow them — and wise enough not to leave them out on the carpet!)
Lego is a highly cost-effective toy
A Lego set isn't one toy — it's hundreds! Lego has some of the best "mileage" out of any toy on the market. It'll be years before your child (or you) can exhaust all the possibilities of even a small Lego set.
The story of Lego is inspiring
The Lego Group has made Lego bricks since 1949. The company rebounded from a major sales slump in the early 2000s, becoming the world's most valuable toy company. It's also the world's most powerful brand. All this, while remaining privately held and run by the same family that founded it.