“Just Do It” Day is on January 24, and we’re here to help you epically celebrate the day. National “Just Do It” Day was first celebrated in 2015. It is a day that inspires us to do new things or to finally just do that one thing that we’ve been procrastinating for a while. It inspires us to start changing things in life by doing the one tiny thing we keep leaving undone — calling your gran, cleaning the garage, or writing that email. One step can make a big change.
History of "Just Do It" Day
Though the exact origins of this holiday are not known, “Just Do It” Day is supposed to have been celebrated for the first time in 2015. Since then many have used this day as an opportunity to do new things. Be it the travel plans that were never executed, the job application that was never sent, or the relationship that was never given a chance, people have used this day to do things they always wanted to do but never did because something was holding them back.
“Just Do It” is the slogan of shoe company Nike, and it is one of the most recognizable components of Nike’s brand. The slogan was first used in 1988 at an advertising meeting. Dan Wieden credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s (twice-convicted murderer) last words: “Let’s do it.”
The words “Just Do It” are ingrained in the American way of thinking and embody far more than shoes. People moving to the U.S. find the ease with which motivated Americans get things done, quite remarkable, which is embodied by the slogan. The slogan also personifies focus and success, which is why it is appropriate for a day when we tackle things incomplete and undone, or go for the bold adventure we have always delayed embarking on. The words are the exact opposite of a couch potato and motivate one to be your best self.
"Just Do It" Day timeline
Gary Gilmore utters the famous words, “Let's do it” before getting executed.
Dan Wieden comes up with “Just Do It” as a new tagline for Nike.
The first Nike commercial is made with 80-year-old marathon athlete, Walter Stack, who ran 62, 000 miles in his life.
Nike’s ad introduces Tiger Woods to the world when he turns pro.
January 24 is celebrated as National “Just Do It” Day for the first time.
"Just Do It" Day FAQs
Is this day the same as National Just Because Day?
National Just Because Day is a day similar to National “Just Do It” Day, which is celebrated on August 27. On this day, people do things they love to do — just because.
Is it necessary to do something big on National “Just Do It” Day?
No. You can do anything big if that’s what you want, but it is not mandatory. Doing something small like baking cupcakes or sending gifts to someone is more than enough.
I want to do something that has been on my mind, but I'm skeptical. What should I do?
We all have reservations and hesitations regarding our dreams and plans. You must realize that time and tide wait for no one. So whatever it is that you want to do, if you want it, you should go for it. Just do it!
What are some good “Just Do It” quotes?
“The best way to not feel hopeless is to get up and do something. Don’t wait for good things to happen to you. If you go out and make some good things happen, you will fill the world with hope, you will fill yourself with hope.”
How To Celebrate “Just Do It” Day
Do it
There is one way to celebrate National “Just Do It” Day. Whatever it is that you've been holding in your mind, just do it. Go get that job, go for the vacation you always wanted, write that book. Go workout, or just rest for a change, but do that thing you’ve had in mind for ages.
Share it on social media
Motivate others to just do it. Make a social media post regarding this special day and let everyone know the importance of this day. You can also share pictures of what you decide to do on this day. Use the hashtag #NationalJustDoItDay.
Do a good deed
Use this day to do something good. Donate to charity. Help out someone in need. Send a “Thank You” card to someone who was there for you during difficult times. Call a friend whom you haven't spoken to in years. The ideas are limitless.
5 Facts About Procrastination That Will Blow Your Mind
It may reflect poor self-compassion
Procrastinators are said to have low levels of self-compassion.
Their fault, not yours
Studies have shown that procrastination might have a genetic component to it.
It might improve management skills
It is said that some procrastinators have better management skills because they are better at managing delays.
It might promote negative emotions
Procrastination can cause one to have negative feelings and shame.
It might affect the results
The end result of procrastination might be work of substandard quality because it was rushed.
Why We Love “Just Do It” Day
It allows us to take action
Many of us have dreams and plans that never get executed. This day is an opportunity to finally do the things that you always wanted to do.
It’s a day to do something for others
Many use this day as an opportunity to help others. The whole idea of National “Just Do It” Day is to do something that makes you feel good, and helping someone in need is the best way to achieve that satisfaction.
It is an exciting day
On National “Just Do It” Day, people do things that they love and share them with friends and family. Social media platforms are filled with people doing amazing things, from something big like skydiving or something as simple as singing in the shower!
"Just Do It" Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | January 24 | Friday |
| 2026 | January 24 | Saturday |
| 2027 | January 24 | Sunday |
| 2028 | January 24 | Monday |
| 2029 | January 24 | Wednesday |
Log In With Google