Daisy Márquez

Background

Daisy Márquez was born on September 24, 1997, in San Luis Potosi, Mexico. When she was a baby, she and her mother, Isabel Contreras, illegally came to the U.S. Her parents divorced when she was a child, and she spent her childhood with her mother. Márquez began her social media experience as a cosmetic artist by sharing her secrets with her Snapchat followers. What began as a pastime activity soon burgeoned, her fan base increased, and she developed additional platforms, eventually covering the majority of social media networks. She started her YouTube channel on December 12, 2009, although her cosmetic videos date back to May 2016. Due to the fact that her mother forbade her from using makeup before entering high school, she was encouraged to teach herself. Despite being self-taught, her skills shone through, and she accumulated 100,000 subscribers and was officially verified on YouTube within two months of sharing her makeup tips.

On January 13, 2017, Márquez aired a video on her channel entitled “Story Time: I’m Undocumented.” After claiming she missed her birthplace of Mexico, particularly since all of her cousins visited their families, she wished to return to her home country, against the advice of her mother. The post detailed an arduous journey crossing the border from Mexico at the age of 10 to reunite with her mother in the U.S. In December 2017, Márquez moved from Texas to Los Angeles with her partner, an artist named Alejandro (Alex) Juarez, whom she met at a house party when she was in high school. He has appeared in several of her videos. The couple has since split.

After her move to California, many devoted fans, who had admired her down-to-earth demeanor, left her social media circle. Followers were unimpressed by a noticeable shift as she became more interested in flaunting the luxury items she purchased for herself and frequently discussed dining at upmarket restaurants. Some also questioned the veracity of her ‘Undocumented’ story. However, she remains one of the most popular Latina artists.