Leighannsays

Background

Leigh Ann took the internet by storm when she first started out in 2010, and her followers have only increased since then. Her beauty hacks, reviews, and style tips have wowed legions of fans, all of whom praise her honesty and down-to-earth content, which makes them feel seen.

From a young age, Ann observed her mother and sisters putting on makeup, which taught her a little bit about different styles and techniques. She expanded on this knowledge when she began participating in plays and performances in school. A major chunk of her knowledge, as per Ann, came from watching popular YouTubers. Ann began learning their techniques, before going out and experimenting with makeup herself. That was when she realized she had her own style and tips that she could show the world. Initially, all she wanted with her YouTube channel was to share her knowledge with the world.

She began with one channel while she was still in college, posting content related to beauty and style, and eventually started a second channel called ‘LeighAnnVlogs,’ which, as the name indicates, includes vlogs with updates about the YouTube star’s life. Ann, who has collaborated with major brands like Maybelline, Ulta Beauty, and Nordstrom Rack, has maintained that she is only comfortable with sponsorships if she believes in the brand and products she’s promoting. It has also helped that she was familiar with the products said brands created and would vouch for them even before the collaborations.

The Houston native, born in 1987, doesn’t use her real name on social media, to maintain a semblance of privacy in her daily life, which includes a regular day job as a social media advertising expert. She didn’t have plans to quit either, at least in the beginning, as she believed life as a full-time YouTuber would not be good for her. She did eventually resign her position and is now a happy mom of a baby girl she had with her husband, Grant, in 2021. She vlogs and creates content full-time for her social media channels.