Marzia Kjellberg

Background

Marzia Kjellberg (née Bisognin), born on October 21, 1992, is an internet personality and businesswoman who is well-known for her former YouTube account, “CutiePieMarzia.” She was born in Arzignano, Italy, to her father Marziano Bisognin and mother Franca. She also has a brother, David Bisognin, who ventured into the same career.

Kjellberg launched her YouTube channel “CutiePieMarzia” in 2012, where her initial focus was giving beauty and fashion tips to teenagers. As her channel gained traction and more subscribers, she began broadening her content, which ranged from video game commentaries to book reviews and D.I.Y. household tips. Most of her videos used to be in Italian, but she eventually switched to English so her channel could appeal to a broader audience. In 2013, it was revealed that Kjellberg had signed to The Platform, a Maker Studios sub-network. In 2014, her channel earned more than 2.2 million subscribers, making hers the most subscribed Italian YouTube channel. Following her success, Kjellberg began venturing into fashion design. She started by designing shoes through Project Shoe. In 2015, Kjellberg published her first book, “Dream House” or “La Casa Dei Sogni.” Her fashion career evolved as Kjellberg collaborated with brands such as the nail polish brand Zoya, and in 2017, she launched her clothing line, Lemon. After building her career throughout the years, Kjellberg announced her YouTube retirement in 2018.

Her relationship with popular game YouTuber Felix Kjellberg, famously known as PewDiePie, has always caught media attention. They began dating in 2011 and revealed their marriage online in late 2019. Throughout their relationship, Kjellberg often appeared in her boyfriend’s videos. Various media outlets mentioned their relationship as a balance between her calm personality and her husband’s comedic antics.