Master P

Background

In the early 1990s, the young Percy Robert Miller began to forge his own path toward success. Born and raised in the Calliope Projects in New Orleans, Miller, who would later be known by his stage name Miller, had his heart set on basketball, going as far as attending the University of Houston on an athletic scholarship. After dropping out of college and transferring to Merritt University in Oakland, he graduated in business. With the death of his grandfather, Miller inherited 10,000 dollars as part of a malpractice settlement. He then opened a record store called No Limit Records, which later became the name of his record label. In the same year, his brother was killed in New Orleans and he was determined to become a successful entrepreneur to change his life and save his family. A year later, Miller would release his debut album, “Get Away Clean,” which would make No Limit Records go on to become one of the biggest music labels of the 90s.

As the main artist of No Limit Records, Miller released two hip-hop classics “Ice Cream Man” and “Ghetto D,” popular albums that brought the biggest hits of his career like ‘Mr. Ice Cream Man,’ ‘Make ‘Em Say Uhh!’ and ‘I Miss My Homies.’ The signing of Snoop Dogg to the label in 1998 was hugely profitable for Miller. The Long Beach rapper’s debut album sold over 500,000 copies in its first week, going double platinum in less than three months. With 1998 and 1999 being the label’s most successful years, Miller decided to invest in and expand No Limit Records.

Aside from being a rapper, Miller has also ventured as an entrepreneur and investor. He was one of the first rappers to notice and take advantage of the music industry’s entrepreneurial potential, investing in a wide variety of commercial sectors, ranging from travel agencies to fast-food franchises. As a result of his entrepreneurial vision and marketing strategies, Miller was ranked 10th on the “Forbes” list of America’s 40 highest-paid entertainers. Today, the founder and CEO of No Limit Entertainment is one of the wealthiest personalities in the American hip-hop scene.